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Level 3 Diploma in

Business Administration

Overview

 

Originating Institution(s) London Examinations Board
Awarding Body TQUK and London Examinations Board
Duration 6 months – 12 months
Award to be conferred Diploma in Business Administration

 

This Diploma is designed to provide a broad understanding and application of business administration to equip learners who are keen to take up employment in the business sector. Those who are already working in the business sector can also benefit from enhanced knowledge and skills in addition to a recognized qualification.

Programme Learning Outcomes

 

Upon completion of this programme, learners will be able to:

  1. Develop a range of skills including personal skills, techniques and attributes essential for effective and successful performance.
  2. Communicate with other people in a business environment, clearly, convincingly and persuasively.
  3. Promote a safe, secure, productive and sustainable working environment while working with others within or outside an organization.
  4. Obtain, record, analyse and report on information.
  5. Increase effectiveness in marketing and sales.
  6. Drive success and deliver results by understanding customer behaviour and expectations.
  7. Apply sales techniques and processes to achieve the sales and marketing success.
  8. Advance to a higher level qualification or vocational programme.

Programme & Curriculum Structure

 

This programme accrues 60 credits over 6 modules. Each Unit carries 10 credits.

All students undergo an online induction workshop, which is not assessed and aimed at acquiring e-learning skills for the use of the Online Learning portal and E library. In addition, academic expectations, regulations and the concept of independent learning are also covered and the induction will be delivered through a pre- recorded video.

The modules are:

  1. Working With Others in A Business Environment
  2. Communicating In A Business Environment
  3. Analyse And Report Data
  4. Fundamentals of Marketing
  5. Understanding Customers
  6. Sales Techniques and Processes

Delivery mode

 

Each taught module will have a total of 12 hours of face to face lectures and 18 hours of online tutoring and online interactions with the Module Leader.

Assessment

 

A Final Comprehensive 50 Multiple Choice Questions (“MCQs”) to be undertaken by students over 1.5 hours on a scheduled between week 5 to week 8 from the commencement of the module. If you are prepared to sit for the final examination in week 5 or 6 you can log in and take the exam and do not need to wait and sit for it in week 8.

The mode of assessment is carefully designed MCQs. The MCQs will serve to validate the attainment of broad understanding and application of knowledge of learners is related to the intended learning outcomes.

Grading Scale

 

 

Mark RangeGradeClassificationDescription
70% and aboveADistinctionAn outstanding piece of work incorporating and integrating both original and secondary sources with a high standard of presentation. The work addresses the brief as set in full. A creative response demonstrating a thorough understanding, analysis and judgment of the central issues. There is extensive coverage balanced with careful selection and organisation of material. There is substantial evidence of relevant wider reading, which is accurately referenced following the Harvard Referencing Style.
60% – 69%BMeritA good response to the assignment, well-structured and presented incorporating relevant information. The work addresses the brief as set in full. In-depth understanding of salient issues and evidence of wide reading, which is accurately referenced following the Harvard Referencing Style. Extensive analytical coverage with confident and balanced selection and organisation of material. May however lack synergy in places with some important ideas not being fully explored.
50% – 59%CPassAn acceptable answer that covers the majority of the key issues but may not be sufficiently complete to develop a full understanding of the situation. The brief has been addressed, although some area might not be as fully developed as others. Consideration of the academic underpinning and practical application of material may be limited, perhaps providing only partial consideration of the issues. The analysis is generally adequate but may be overly descriptive in places, lacking critical analysis and displaying limited evidence of the application of wider reading. Material is referenced in an adequate fashion, although some of the detail might be incorrect.
< 50%DFailWork contains errors, omissions or poorly expressed ideas; in some cases these omissions may be fundamental. The assessment brief is not addressed to a material extent, either as a whole or in significant dimensions. Lacks an adequate theoretical and conceptual base thereby failing to identify the key issues and possibly demonstrating a basic misunderstanding of the brief. The structure is not always clear possibly due to the student’s own lack of understanding. There is no clear line of argument, with passages not being adequately linked and explained. There is little or no evidence of wider reading. Sources used are inappropriate or are poorly referenced.

Final Award Grades, Graded Point Average and Final Award Classifications

 

Marks LEB Grade Point Average LEB Grade LEB Classification
85 – 100 4.00 A+ High Distinction
70-84 3.75 A Distinction
65-69 3.50 B+ High Merit
60-64 3.00 B Merit
55-59 2.50 C+ High Pass
50-54 2.00 C Pass
45- 49 1.75 D Marginal Fail
35-44 1.50 E Fail
0-34 1.00 F High Fail

Modules

 

A Final Comprehensive 50 Multiple Choice Questions (“MCQs”) to be undertaken by students over 1.5 hours on a scheduled between week 5 to week 8 from the commencement of the module. If you are prepared to sit for the final examination in week 5 or 6 you can log in and take the exam and do not need to wait and sit for it in week 8.

The mode of assessment is carefully designed MCQs. The MCQs will serve to validate the attainment of broad understanding and application of knowledge of learners is related to the intended learning outcomes.

Working With Others in a Business Environment

Learning Outcome

Upon completion of this unit, learners will be able to:

  1. Understand how to support an organization’s overall mission and purpose
  2. Understand how to work as a team to achieve goals and objectives
  3. Understand how to communicate as a team
  4. Understand the contribution of individuals within a team
  5. Understand how to deal with problems and disagreements
  6. Understand the purpose of feedback when working as a team
  7. Be able to work in a team to achieve goals and objectives
  8. Be able to deal with problems in a team
  9. Be able to share feedback on objectives in a team

Indicative Contents

  • Business Organisation Structure and Functions
  • Organisational Mission, Vision and Corporate Goals
  • Organisational Policies and Procedures governing Rules and Regulations, Grievances, Discipline, Ethical Behaviors and Inter department interactions
  • Characteristics and types of teams
  • Effective team working
  • Team dynamics
  • Team communication including feedback
  • Resolving and dealing with conflicts

Assessment

Assessment Weighting: 100% Coursework

Communicating in a Business Environment

Learning Outcome

Upon completion of this unit, learners will be able to:

  1. Understand the purpose of planning communication
  2. Understand how to communicate in writing
  3. Understand how to communicate verbally
  4. Understand the purpose and value of feedback in developing communication skills
  5. Be able to plan communication
  6. Be able to communicate in writing
  7. Be able to communicate verbally
  8. Be able to identify and agree ways of further developing communication skills

Indicative Contents

  • The Communication Cycle
  • Communication in organisations
  • Effectiveness of different types of communication
  • Effective written communication
  • Using electronic written communication
  • Planning and delivering presentations
  • Effective verbal communication
  • Non – verbal and body language
  • Effective Non- verbal communication
  • Feedback on communication
  • Planning communication

Assessment

Assessment Weighting: 100% Coursework

Analyse and Report Data

Learning Outcome

Upon completion of this unit, learners will be able to:

  1. Understand how to organise and evaluate data that has been researched
  2. Understand how to report data that has been researched
  3. Be able to analyse and evaluate data
  4. Be able to report data

Indicative Contents

  • Nature and scope of research and information gathering
  • Types of research
  • Sources of information and research
  • Planning and information gathering processes
  • Internet information search
  • Data Analysis
  • Organising, reporting data and information
  • Types of reports and presentation styles

Assessment

Assessment Weighting: 100% Coursework

Marketing Fundamentals

Learning Outcome

Upon completion of this unit, learners will be able to:

  1. Understand the role and function of marketing.
  2. Understand what influences customer buying behaviour.
  3. Identify both the internal and external marketing environment and how they affect marketing planning.
  4. Identify options for gathering relevant marketing information
  5. Know the elements of the marketing mix.
  6. Apply and adapt the marketing mix to satisfy customer needs.

Indicative Contents

  • Definition, Role and Development of Marketing
  • Types of customers and buying behavior
  • Marketing Environment scanning including SWOT Analysis and PESTLE Analysis
  • Gathering Marketing information and intelligence
  • Market Segmentation and Positioning
  • Marketing Mix
  • Adapting Marketing Mix to meet customer’s needs and expectations

Assessment

Assessment Weighting: 100% Coursework

Understanding Customers

Learning Outcome

Upon completion of this unit, learners will be able to:

  1. Understand the characteristics of customers and their expectations.
  2. Understand and apply customer service delivery in organizations.
  3. Deliver activities that enhance customer experience.
  4. Know how to monitor and measure customer experience in context.

Indicative Contents

  • Internal customers and External customers
  • Customer expectations and satisfaction
  • Exceeding customer expectations
  • Responsibilities
  • Customer service roles
  • Information
  • Behaviour
  • Typical customer service problems
  • Monitoring and reporting customer service problems

Assessment

Assessment Weighting: 100% Coursework

Sales Techniques and Processes

Learning Outcome

Upon completion of this unit, learners will be able to:

  1. Demonstrate understanding of buyer behavior in sales situations.
  2. Formulate and implementation of sales plans.

Indicative Contents

  • Different roles within buyer decision-making processes
  • Sales techniques
  • Impact of the buyer
  • Different methods of contacting customers
  • Developing price-based promotions proposal
  • Methods of measuring and evaluating the success of price-based promotions
  • Preparing for face to face sales activities
  • Preparing for telephone sales activities
  • Identifying the customer’s/prospect’s current situation
  • Identifying the nature of competitor behaviour that may affect the outcome of the sales activity
  • Product and/or service benefits meeting the customer’s wants and needs
  • Identifying follow-up actions

Assessment

Assessment Weighting: 100% Coursework

Entry Requirements

 

No prior knowledge is required. The minimum age to register for this programme is 18 and any one of the following:

  • Completed SPM or equivalent with a minimum of 2 credits passes
  • Those without SPM or equivalent qualifications can be admitted as Mature applicant with a minimum of 2 years of work experience
  • Minimum of a pass in English at O Levels or equivalent

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